How Virtual Reality can Improve Team Building and Create High Performance Teams

How Virtual Reality can Improve Team Building and Create High Performance Teams

Virtual reality has been shown to effectively improve self-efficacy and further work-related skills, which can also decrease the symptoms of work-related anxiety. Additionally, it is of importance for managers to acquire knowledge around team performance-team dynamics in order to identify the nature of the groups they are working with. Here at VRE, we aim to maximise team building capabilities in order to improve the effectiveness of team building, which in turn leads to high performance teams and superior business results.

 

The Importance of Team Building for High Performance Teams

A stronger unit of employees can be built when team building exercises are effectively implemented, which leads to improves productivity, increases employee motivation, collaboration, trust, and respect. Additionally, this allows for a dynamic team to be built where both employees and managers are able to grow due to the adaptation of mutual values and understanding. According to a multitude of research, effective teamwork is also associated with reduced work errors, improved worker well-being, fewer turnover intentions, greater gob satisfaction, and cost-effective services (Abualrub et al., 2012; Carter & West, 1999; Manser, 2009; Ross et al., 2009).

In terms of the development of high-performance teams, this requires several characteristics needed for three main themes, which are Team Culture, Team Structures, and Team Processes. Team Culture refers to the beliefs, ideals, norms, and expectations present within the team and includes trust, transparency, diversity, and conflict management. Additionally, Team Structures can be defined as the configuration of team relationships that concern the allocation of tasks, team member roles, responsibilities, and authority. This second theme includes creating a shared meaning, accountability, clarity, participation, and leadership. Finally, the third theme, Team Processes, is the way in which team members work with each other in order to be most effect to produce meaningful outcomes. This includes cognitive flexibility, reflection, communication, and readiness for change.

 

Why Virtual Reality Team Building over Traditional Team Building?

It has been illustrated that traditional team building exercises have a negative, mundane stereotype associated with them which can cause inconsistent engagement between co-workers. This is because the more introverted co-workers may take a step back from being fully engaged, as well as others not taking the task seriously. These experiences would yield to lingering negative feelings among team members, which can cause frustration for coaches and managers who may have used significant organizational resources for the team building process. A direct consequence of this is the development of pseudo teams, where a group of employees feel merged rather than having a team relationship. This been seen to be associated with increased levels of work errors, bullying, stress, production stagnation, and resistance to change (West & Lyubovnikova, 2012).

How has Virtual Reality been able to Implement Team Building Exercises?

Remote work has dramatically increased from 5.7% pre COVID-19 pandemic (The Home Office Life, 2022) to 36% in January 2022 (Probert, 2022), which means that new, innovative methods towards team building needed to be implemented. This is because traditional, face to face team building exercises have become more difficult to achieve, as well as becoming more expensive to implement due to the cost-of-living crisis. This highlights the absolute importance of the implementation of new pioneering and cost-effective team building methods.
Virtual reality team building methods allow for a safe, virtual environment in which employees can experiment and collaborate with each other. Additionally, the VR “video game” style of immersion disrupts the mundane stereotypes often associated with traditional team building exercises, therefore allowing for a more effective and enjoyable team build session. Due to this, a natural flow of conversation can be developed between the workforce, which can be used to help identify whom within that workforce has leadership tendencies. In turn, this will allow for employees to establish the important mutual respect and understanding with one another.

 

What are some of the Team Building Exercises in Virtual Reality?

Due to the flexibility virtual reality offers, a wide range of activities can be used, which may bay impossible or too expensive to implement outside of the virtual world. One example of this is the use of an escape room, which is easily accessible in virtual reality, encouraging employees to work together as a team to problem solve and escape. This is an effective team building method as successful communication, teamwork, and respect are required in order to complete the escape room tasks. Additionally, due to the safe space virtual reality offers, it can decrease levels of anxiety within individuals (Camara & Hicks, 2019; Harris et al., 2002; Robillard et al., 2010) as it encourages the quieter members to “step out of their shell” due to the disinhibition effect and immersion. Overall, this promotes a stronger, more productive workforce and an effective, high-performance team.

 

How does Virtual Reality Experiences Incorporate Team Building Tasks?

Virtual team building activities are extremely important due to the rapid changes in workplace environments due to the high number of employees working from home. In a direct response to this, Virtual Reality Experiences provide team building exercises through the use of specialised virtual platforms and activities, which each promote teamwork skills, leadership skills, communication skills, and more. These skills combined help to promote an effective, satisfied workforce, which will increase, productivity, efficiency, and overall reputation of the company. In turn, this generates high performance teams.

 

References

Abualrub, R. F., Gharaibeh, H. F., & Bashayreh, A. E. I. (2012). The relationships between safety climate, teamwork, and intent to stay at work among Jordanian hospital nurses. Nursing Forum, 47(1), 65–75. https://doi.org/10.1111/J.1744-6198.2011.00253.X
Camara, D. R., & Hicks, R. E. (2019). USING VIRTUAL REALITY TO REDUCE STATE ANXIETY AND STRESS IN UNIVERSITY STUDENTS: AN EXPERIMENT. Journal of Psychology, 2, 1–15. https://doi.org/10.5176/2345-7929_4.2.100
Carter, A. J., & West, M. A. (1999). Sharing the burden – teamwork in health care settings – Research Portal | Lancaster University (J. Firth-Cozens & R. Payne, Eds.). Wiley. https://www.research.lancs.ac.uk/portal/en/publications/sharing-the-burden–teamwork-in-health-care-settings(6e1bcd13-d534-4d55-888f-73b2a74c7ae6)/export.html
Harris, S. R., Kemmerling, R. L., & North, M. M. (2002). Brief Virtual Reality Therapy for Public Speaking Anxiety. In CYBERPSYCHOLOGY & BEHAVIOR (Vol. 5, Issue 6). www.liebertpub.com
Manser. (2009). Teamwork and patient safety in dynamic domains of healthcare: a review of the literature. Acta Anaesthesiologica Scandinavica, 53(2), 143–151. https://doi.org/10.1111/J.1399-6576.2008.01717.X
Probert, J. (2022). Homeworking and spending during the coronavirus (COVID-19) pandemic, Great Britain – Office for National Statistics. https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/homeworkingandspendingduringthecoronaviruscovid19pandemicgreatbritain/april2020tojanuary2022
Robillard, G., Bouchard, S., Dumoulin, S., Guitard, T., & Klinger, É. (2010). Using virtual humans to alleviate social anxiety: Preliminary report from a comparative outcome study. Studies in Health Technology and Informatics, 154, 57–60. https://doi.org/10.3233/978-1-60750-561-7-57
Ross, F., Rink, E., & Furne, A. (2009). Integration or pragmatic coalition? An evaluation of nursing teams in primary care. Http://Dx.Doi.Org/10.1080/Jic.14.3.259.267, 14(3), 259–267. https://doi.org/10.1080/JIC.14.3.259.267
The Home Office Life. (2022). 📊 Working from home statistics UK [Updated for 2022] — The Home Office Life. https://thehomeofficelife.com/blog/work-from-home-statistics
West, M. A., & Lyubovnikova, J. (2012). Real Teams or Pseudo Teams? The Changing Landscape Needs a Better Map. Industrial and Organizational Psychology, 5(1), 25–28. https://doi.org/10.1111/J.1754-9434.2011.01397.X

Do companies need team building?

Do companies need team building?

As VR team building specialists, we explore the necessity of team building for companies. Do companies need team building? There is a surprising amount of evidence that they do.

We know organizations across the globe are developing strategies that are aimed at improving their employee’s performance as it is deeply connected with the overall corporate performance and productivity level (Obiekwe, 2018).

Organizations are focusing on the proactive formation of work teams as a way to improve the performance of individual members to maximize general organizational productivity (Baridam and Nwibere, 2008). This is where team building is one of the most significant methods used by organizations to maximize individual as well as group productivity (Fapohunda, 2013).

What is team building?

Fapohunda (2013) stated that team building involves a variety of activities, presented to organizations aimed at improving team performance. This kind of organizational intervention ensures self-development, positive communication, and the development of leadership, all this leading to the ability to work better as a team to solve problems.

Team building is a process through which a team studies its process of working together and creates a context that encourages the contributions of team members (Chive, Chen, Lu and Lee, 2006). Brandy (2018) states that team building involves helping employees and management alike to learn how to work together as a team. Team building can help with the improvement of interpersonal relationships within the company, increase the motivation of the employees, and it can help with getting to a resolution for organizational conflicts (Kriek 2007).

What are the outputs of team building?

A meta-analysis conducted by Klein and colleagues (2009), based on 60 effect sizes, supports the utility of team building on several outcomes. Some of the most important were goal setting and role clarification. Goal setting and role clarification components create a shared understanding of the task and team.

Osemene (2018) has pointed out that team building can influence the performance of the employees of organizations, in areas such as service delivery, organizational responsiveness, and market value creation for its products and services among others.

Jade (2012) has summarized the benefits of team building as follows:

Improvement of the employee’s morale and leadership skills
Helps target all barriers that hinder creativity
Helps analyze goals and objectives
Enhancement of organizational productivity
Identification of team strengths and the weakness
Additionally, it helps ease conflicts by allowing employees to bond with one another and get to know each other better. It promotes teamwork which is highly important because the teams from an organization, need to efficiently solve the problems that they may come across.

Summary

McQuerrey (2019) asserted that teamwork helps individuals from organizations to work well together, improves productivity, and raises the morale of the organization members. In short, it adds a huge contribution to organizational productivity and effectiveness.

In light of the global Pandemic COVID-19, doing classical team-building activities has become increasingly difficult. Given that, having an alternative for bringing people together is very important. VR technologies involve an immersive sound and visual-based experience, replicating the real world or augmenting its features.

Using VR technologies as a solution has become more accessible over the years ( Patera, Draper & Naef, 2008). VR team building is already used to help increase team performance in a sports or military setting. Whether is a soldier-based simulator or gameplay scenario, the users of the VR technologies can train and improve their abilities, through the realistic environment that is provided (Fan & Wen, 2019).

Concerns may arise about technology replacing face-to-face interaction, but is physical presence essential for effective connection?

Over the years when the internet has taken over, we’ve seen that physical presence is not required all the time for you to connect with someone. Just using messages, videos or your recorded voice can help you get to know people all around the globe. The connection you make with other people is not by any means diminished. VR can take that to the next level, and create an immersive experience where you can meet someone, almost as you would meet them in real life.

You would think that trust between each other, would be the hardest to get if it does not imply face-to-face interactions. Corbit and collaborators (2004) showed that when people work on teams face to face, relative to teams that collaborate virtually, there is no significant difference between their results. Trust emerged in both groups and the virtual team scored higher in the direction of effective performance.

People can use these technologies, to create a team-building experience where they can know each other better, have fun and improve their collaboration. Using VR in this way is relevant for organizations, as team-building has a real significance for improving the overall efficacy of the organization, and is an innovative option in these socially distanced times.

Our VR Team Building and Team Assessment Services

We are the VR team building specialists and we combine the best of team building with the best of VR to create some truly unique experiences for your teams.

We also offer VR team assessment and diagnostics, we can help you determine where your team currently is in terms of team performance and importantly what you can do to move them to a high-performance stage.

Contact us now for an informal chat about your team development needs.

 

References:

Obiekwe, O., Zeb-Obipi, I. & Oparanma, A.O. (2018). Impact of firm-based family culture on employee involvement in Nigerian manufacturing firms. IIARD International Journal of Economics and Business Management, 4(1), 93-101.
Baridam, D. M. & Nwibere, B. M. (2008). Understanding and managing organizational behaviours. Port Harcourt: Sherbrooke Associates
Fapohunda, T. M. (2013). Towards effective team building in the workplace. International Journal of Education and Research, 1(4), 1-12
Brady, D. (2018). The Positive Impact of Team Building. Retrieved from: https://www.totalteambuilding.com.au/the-positive-impact-of-team-building/
Fapohunda, T. M. (2013). Towards effective team building in the workplace. International Journal of Education and Research, 1(4), 1-12.
Kriek, H.S. (2007). A survey of the prevalence and nature of teambuilding interventions in South African organizations. Paper presented at the 12th Conference of the Eastern Academy of Management in Amsterdam, the Netherlands.
Ikon, M. A., Onwuchekwa, F. & Okolie-Osemene, M. (2018). Team building and employee performance in selected breweries in South East, Nigeria. European Journal of Business and Innovation Research, 6(1), 14-39
Klein, C., DiazGranados, D., Salas, E., Le, H., Burke, C. S., Lyons, R., & Goodwin, G. F. (2009). Does team building work?. Small group research, 40(2), 181-222.
McQuerrey, L. (2019). What are the benefits of teamwork on organization effectiveness? Retrieved from: https://smallbusiness.chron.com/benefits-teamwork-organizationeffectiveness-78220.html
Patera, M., Draper, S., & Naef, M. (2008). Exploring Magic Cottage: A Virtual Reality Environment for Stimulating Children’s Imaginative Writing. Interactive Learning Environments, 16(3), 245-263.
Corbitt, G., Gardiner, L. R., & Wright, L. K. (2004, January). A comparison of team developmental stages, trust and performance for virtual versus face-to-face teams. In 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the (pp. 8-pp). IEEE.