Havaianas had an important European launch event in Madrid and required an AR application at very short notice to showcase their new range of footwear.
Working closely with their marketing and events team, VRE created a Havaianas AR application running on Hololens within 7 days.
This allowed them to showcase their new footwear in an engaging and fun way, with users building a beach scene complete with cocktail drinks. Users then placing the new range of footwear in their new environment, walking round they could rotate and resize the footwear and explore the new products from all angles.
This project demonstrates how well AR can be integrated into the retail sector and when used correctly can encourage a great retail consumer experience, highlighting features and benefits, providing additional information on the product and most importantly driving consumer engagement.
“We commissioned VRE to create a Hololens application for a major Havaianas event in Madrid at very short notice, they amazingly turned it around in just 7 days and flew out to Madrid to deliver it on time and we were extremely pleased with the end product.”
– Filippo Trentin, Alpargatass, Havaianas.
Fischer had an important company-wide event and commissioned VRE to create a VR application that allowed delegates to use their fixing products and see how they work.
Working closely with their marketing, sales and engineering team VRE created a virtual construction site. This allowed users to try out Fischer products, drill holes and actually fit them, all from the safety of a virtual environment.
Due to health and safety Fischer would normally be restricted from giving this hands-on experience to many users, using VR however massively expands the number of people who can now come into contact with their products and see exactly how easy they are to use and the process for doing so.
Fischer now plan to roll this VR application out as a training tool for their internal staff, with the VR application being suitable for both events, marketing and also training, thus expanding the number of uses for their VR project.
This project demonstrates how VR events can create memorable experiences with users also reporting they know exactly how to use Fischer products now after one quick VR experience.
“We gave VRE quite a broad brief, not knowing anything about virtual reality and the benefits and abilities of the software. The VRE team developed and delivered a bespoke package to the business that exactly suited our requirements, even when we weren’t fully aware of them ourselves. The software platform perfectly emulated a “real life” construction site and the usable items (drills, anchors, cleaning utensils, steel plates) reflected the processes needed for perfect anchor installation. The VRE team really made our first steps into the world of VR much easier. So much so that the business as a whole have decided to further our training resources with the addition of VR.”
– Dan Czerwinski, Head of Marketing
Synchronised Samsung Hear VE On A Train
VRE recently worked with award winning London PR agency Taylor Herring to deliver a unique VR experience for their client Tourism Western Australia on a train packed full of commuters.
Instead of the usual British weather and drizzly grey skies, commuters had the chance to visit Western Australia on the way to work and experience a much sunnier and warmer environment. Customers also were able to experience swimming with whale sharks and petting quokka! Using Samsung Gear VR and synchro software VRE were able to provide a simultaneous visit to Western Australia for all the commuters while they sat comfortably on the train.
East Meets West With Collaborative VR – London To Malaysia VR Project
Working with Pinghub and the Keeni Kessler Gallery we delivered an innovative live collaborstive project allowing artists in the UK and also Malaysia to collaborate in the same VR space. Using VR Art software artists were able to work together on installations and explore various themes relating to the “Silk Road through the ages” exhibition. This exhibition exploring how the Silk Road allowed the transport of ideas as well as goods.
We also supplemented this event using our cutting edge scanning equipment allowing artists physical work to be digitised and imported into the VR environment for further collaboration.
VRE specialise in collaborative VR events and we are able to link up Malaysia and Singapore using VR with partners around the world. If you would like to allow your teams to share a VR environment for an event or team building then we can help.
Debenhams Make Up
VRE developed a VR application allowing users to apply a range of makeup and practice a broad set of make up skills.
Working with their marketing and events team we created an experience for a launch event that allowed customers to learn key skills, through experimentation, using their products in a number of different ways and then quickly and easily wiping the results and starting again.
Results from the 3d makeup models were saved and printed allowing guests to capture their work and also aiding dissemination on social media channels.
“We asked the team to build us an interactive and creative platform for our Christmas 2018 Press Show. Despite a very quick turnaround time, they delivered exactly what we were after and helped us to deliver a very successful press day. Thanks VRE team!”
– Shannen, Debenhams Public Relations Team
Working with a major pharmaceuticals company VRE helped them create an AR experience for the Hololens.
This AR experience educated clients with regards the features and benefits of their new innovative product packaging, showing how it prevents missed dosage and improved the reliability and convenience of the process.
VRE developed the content and also deployed this with multiple Hololens, at a show in Munich as part of our joined up content creation and event services.
JP Morgan required a fun and engaging team building day, VRE was able to provide a range of VR experiences that challenged their teams and also provided a very entertaining day for their staff as a reward for their hard work.
VRE were engaged to provide an team building event for their teams, this ranged from group VR activities where team members had to work together through to competitive VR experiences that raised the energy levels further as teams and individuals competed.
Santander asked us to host a virtual reality event for 70 of their head office staff as part of their annual offsite day.
During our initial consultation it became clear that the bank was looking for more than just a fun VR experience. We worked closely with them to design a session with learning elements that represented their values and promoted their desired behaviours within the business.
This plan allowed our business psychologists to evaluate to what extent these values and behaviours were demonstrated by participants over the course of the day, with a quantitative summary being presented to the group at the end of the event.
We were able to provide valuable insights into team dynamics, raise awareness of individual strengths and development areas, and uncover departmental trends.
“VRE provided Santander with a fully immersive employee engagement exercise using the latest virtual reality technology. By using VR, we were able to strengthen team relationships in a new, engaging and fun way.”
– Keith Moor, Chief Marketing Officer, Santander
The European Investment Fund required a team building event for 45 of their team members in Luxembourg.
We regularly deliver events in Europe and took the latest VR technology with us to the EIF.
We were able to challenge and engage teams in new ways that would not have been possible with traditional training and saw team members develop more effective communication skills as a result.
Our team delivered multiple sessions throughout the day, with each session complementing the last and reinforcing the desired learning outcomes.